We Built The Tool We Wish We Had

For years, we followed the same frustrating content playbook. We spent countless hours on manual research, wrestled with messy spreadsheets, and held endless meetings, all in the pursuit of a content strategy that could deliver real results. We knew there had to be a better way—a way to replace the guesswork and the grind with data-driven precision.

Our founder, Robert Hawkins, is no stranger to building efficient systems. After building a multi-million pound service company from the ground up in the UK, he learned one lesson above all others: your most valuable asset is your time. The manual, repetitive, and low-impact tasks are what kill a business’s momentum.

After selling his company and moving to the Caribbean for a better quality of life, he saw the same patterns in the world of digital marketing. He saw talented creators and agencies bogged down by the same inefficiencies he had worked so hard to eliminate in his previous venture.

He realized that the ‘standard’ way of doing content strategy was fundamentally broken. It was designed to keep people busy, not to get results. That’s when the idea for the Topical Authority Engine was born.

The Topical Authority Engine is the result of that vision. It’s more than just a tool; it’s a new philosophy. We believe that strategy should be driven by data, not by guesswork. We believe that small teams and solo creators should have access to the same level of strategic firepower as a massive corporation. And above all, we believe in building tools that give you back your most valuable asset: your time.

Thank you for being here. We can’t wait to see what you build.